Electronic Shelf Labeling Management

Enjoy seamless pricing strategies with our electronic shelf labeling (ESL) service. If you require precise pricing or need to reduce your labor costs, our team can help. Our ESL service caters to retail stores across multiple categories. For over 25 years, we have been a trusted partner to the country’s leading retailers.

What Is Our ESL Management Service?

Our ESL service focuses on providing digital price tags to retailers nationwide. We replace traditional paper tags with advanced technology that accommodates the display of various information, such as product name, current price, and discounts.

Our electronic shelf tags can be integrated into your inventory system to help you keep your inventory up to date. Pair ESL with advanced AI software to gain broader analytics on consumer preferences and product trends.

How ESL Management Works

At the heart of any ESL system are software and hardware components designed to integrate seamlessly. The hardware components involve the display tag and the base station, which acts as a communication gateway. The software component includes an easy-to-use content management system (CMS). There is no need to download any applications; the CMS is accessible on any device through your web browser.

Our system offers shelf labeling that is easily customizable. This customization allows you to automatically update labels according to promotions, sales, and pricing changes.

To use our ESL, log in to your account and design your electronic shelf tags in the CMS. You can use multiple colors to create templates that match your branding. Once you are done, publish the new labels to all your shelf tags through the communication gateway. 

The Driveline ESL Management Process

Our team can help you employ digital shelf labeling in your store through the following steps:

• Installation: We will come to your store to help you install your electronic labeling. Our team will also find the ideal place to position the base station to achieve optimal communication with all the displays.
• Testing: We help you test your new installation to ensure the system is up and running.
• Maintenance: Our services also extend to maintenance. Our team can come to your store to assist you in maintaining the operation of your labels to ensure lasting functionality.

Applications of Our ESL Systems

Electronic labeling is vital for the successful operation of any retail store. From the fresh produce section to home improvement, here are some of the retailers we can help install an efficient ESL management system for:

• Grocery stores
• Department stores
• Pharmacies
• Supermarkets
• Convenience stores
• Boutiques

Why Seek ESL Management?

Many benefits come with retail shelf management, including:

• Improve customer experience: You can automatically update prices on ESLs across your stores, reducing customer confusion.
• Enhance sales: An ESL can display more than just prices. It allows you to show customers integral product information that can inform purchases.
• Reduce labor costs: Traditional price tags require manual updating, which can increase labor costs. With an ESL system, you can update all prices from your computer.
• Ensure standard pricing: With instant price execution, ESL will help you ensure standard pricing across products in all your stores, regardless of location.

Choose Driveline Retail

From our groundbreaking technology to innovative logistics and distribution services and unparalleled merchandising, we continually push the boundaries of retail to offer you the type of support that drives success. Working with us means you can rely on:

• Proven industry expertise: Thanks to our advanced technology and result-driven processes, we are trusted by the country’s largest retailers and suppliers.
• Exceptional speed: Our team consists of over 15,000 contractors nationwide who ensure fast service delivery in every store.
• Quality assurance: We rely on an AI-led process and human-driven strategies to deliver services that empower our clients to grow.

Frequently Asked Questions

Still have questions about electronic shelf labeling management? Here are some commonly asked questions and answers to help you gain a better understanding of these solutions:

What Kind of Information Can Be Displayed on Your ESLs?

Our ESLs can display information such as current price, discounts, and product name. They can also display product information, including the product’s origin, nutritional facts, and stock availability. Pairing your ESLs with advanced AI software can also provide broader consumer and product analytics, allowing you to display customer reviews and highlight associated trends. This allows for dynamic pricing updates and engaging visual content right at the point of sale, capturing customer attention.

Is the ESL System Customizable?

Yes, our ESL system is customizable, allowing you to use colors and templates aligned with your branding. You can also set it to automatically update ESLs with pricing changes, sales, and promotions as they’re implemented. Thanks to the user-friendly interface, you can access our system on any device, making designing and updating ESLs more efficient.

How Does the ESL System Integrate With Existing Retail Management and Inventory Systems?

Our ESL system is designed for seamless integration with your existing inventory and retail management software. The advanced technology behind our system allows for direct data exchange, ensuring that price changes, promotions, and product information are automatically synchronized across your ESLs, your POS system, and your inventory records. This integration streamlines operations and enhances data accuracy across your entire retail ecosystem, delivering a unified and consistent customer experience both online and in-store.

What Are the Main Benefits of Using ESL Management?

The main benefits of using ESL management include enhanced customer experience, reduced labor costs, and boosted sales. These systems also drastically reduce pricing errors, which can prevent customer frustration at checkout. ESL management allows you to automatically update prices on ESLs at all your locations, all from your computer. ESL ensures standard pricing across stores and enables you to provide customers with pivotal product information.

Is Training Provided for Staff on How to Use the ESL Management System?

Absolutely. As part of our comprehensive service, we ensure your team is fully equipped to utilize the ESL system effectively. During the installation and testing phases, our experts will provide hands-on training for your staff on how to use the easy-to-use content management system (CMS) to design, update, and manage your electronic shelf labels.

Ready to Improve Inventory Management?

From the first day we opened our doors, we were not complacent about surpassing our competitors. Our focus has been on exceeding your expectations and theirs. We offer strategic ESL management that enhances pricing while reducing costs. Contact us, and we can show you how our ESL management can streamline your processes.