In-Store Product Sampling

If you want to eliminate purchase hesitations, build trust, and improve brand visibility, you need an in-store sampling company with proven experience. A good sampling partner can help you run campaigns, gather valuable data, and connect with customers. That is what you have in Driveline Retail. Since 1999, we have partnered with brands to help them execute successful retail demos and take their products to customers nationwide.

What Is the Driveline Product Sampling Service?

Our product sampling service is our take on experiential marketing. We help you get your product directly to consumers ready to convert. We offer practical experiences that connect them with your brand, helping you reach a wider audience. Our team can handle everything from execution to post-campaign data analysis to give you strategic insights that produce transformative results.

The Driveline Sampling Process

As a product demonstration company, we focus on helping you run in-store events that increase brand awareness. We use data to help you design winning strategies that increase sales. We understand that your brand and customers are unique, so we don’t have a one-size-fits-all approach to retail marketing. 

Some of the steps we cover to help you launch a successful product include:

Strategy Development

Let us help you make a strong first impression with clients through a data-backed strategy. We can help you use consumer insights to find ideal signage and display placement. This strategic approach will utilize space to offer your brand maximum visibility.

In-Store Demo Execution

When you partner with Driveline Retail, you will not need to worry about finding the right personnel to help you execute your campaign. Our team will be the extended arm of your brand. With a network of over 15,000 contractors, we can help you run in-store demos across all your target stores. You can also use our retail execution software to view your campaign performance and monitor customer response.

Why Offer Product Sampling?

Whether you are a brand with over 30 years of experience in your industry or a startup, in-store sampling should be part of your marketing plan. From eliminating risk to brand marketing, here are the reasons why:

• Eliminated risk: Consumers may hesitate to purchase or try new products due to the perceived risk of wasting money. However, by offering product sampling, you give them a no-risk, real-time experience with your product, boosting their confidence in buying.
• Product exposure: Through in-store demos and samples, you give customers practical examples of how your product outperforms competitors. This evidence-backed exposure can build preference in your target customers.
• Brand marketing: One of the reasons the largest retail brands continually turn to product sampling companies is to amplify their marketing efforts and further cement their authority in the different markets. Sampling can help you draw new audiences and build loyalty with existing ones.

Driveline Is Your Retail Success Partner

Driveline is more than a merchandising company. We are your partners in dominating retail. Whether you need a promotion campaign to pair with your demos or require distribution and logistics services, we are here for you. Collaborating with us means: 

• Cost-effective solutions: We work with a large team to ensure we can deliver fast services that save you money.
• Excellent customer service: You will get a client services team whose focus is on ensuring the success of your projects.
• Market expertise: We have helped some of the largest brands launch in multiple locations, so we understand consumer preferences nationally and locally. We bring you local expertise with a national reach.

Frequently Asked Questions

Here are some frequently asked questions and answers about in-store product sampling to help you learn more:

How Does Driveline Retail Manage the Execution of In-Store Product Sampling Campaigns?

Driveline Retail manages the execution of in-store product sampling campaigns through structured market-researched processes and tailored strategies. Our network of over 15,000 contractors ensures smooth sailing for in-store product sampling campaigns, eliminating delays and ensuring your products are accessible during peak traffic hours. 

We also offer comprehensive distribution and logistics services, covering everything from inventory management to final-mile delivery, to ensure a seamless process.

What Kind of Support Does Driveline Provide After a Sampling Campaign Is Executed?

Driveline provides multilevel support after a sampling campaign is executed, like data analysis, dedicated customer service, and marketing expertise. We offer clients strategic insights to help them better understand the campaign’s impact and launch their brands for maximum reach.

With SmartPMX, we offer you unparalleled visibility into the progress of your in-store campaigns. Our real-time dashboards make it easier for you to make decisions that improve shopper engagement and enhance campaign performance.

How Does Driveline Retail Tailor a Sampling Strategy to My Specific Product and Target Audience?

Driveline Retail utilizes a data-backed approach to strategy development. We help brands use consumer insights to find ideal signage and display placement, ensuring maximum visibility and impact. Recognizing that each brand and customer base is unique, we avoid a one-size-fits-all methodology, instead focusing on creating bespoke strategies that resonate with your specific audience.

What Measures Does Driveline Retail Take to Ensure the Quality and Professionalism of Its In-Store Sampling Personnel?

With a robust network of over 15,000 contractors, Driveline Retail ensures that highly trained and professional personnel execute your campaigns. Our team acts as an extended arm of your brand, dedicated to delivering practical experiences that connect consumers with your product, thereby upholding your brand’s image and messaging effectively.

What Types of Products Are Suitable for Driveline Retail’s In-Store Sampling Services?

Driveline Retail specializes in helping a wide range of products reach consumers directly. Our flexible and customized approach allows us to accommodate diverse product categories. While specific suitability would be discussed during strategy development, our service is designed to get your product into the hands of consumers, helping them overcome purchase hesitations regardless of the product type.

From new food and beverage items to health and beauty products or even small electronics, if it can be sampled, we can help bring it to shoppers.

Reach Larger Audiences With Driveline

Contact us if you are ready to surpass the competition and take your brand and product to larger audiences. We will show you how our sampling services can help you establish rapport.