Product Launch Execution

Need Help Launching a Product?

Retail is fast-moving. With tight windows, shifting planograms, and ever-evolving markets, even the best products can stumble before they ever hit the shelf. Many retailers lack the field teams, time, or infrastructure needed to coordinate large-scale product launches, especially across hundreds or thousands of stores. 

If a product isn’t on shelves when the campaign starts, stores miss their best chance to capture consumer attention, reinforce brand loyalty, and generate revenue. That’s why brands turn to Driveline. We make fast, accurate product cut-ins simple, even at scale, so products gain traction and drive sales.

Our Product Launch Execution service takes the risk and uncertainty out of new item cut-ins. With nationwide reach, speed-to-shelf accuracy, and 98% on-time placement, we give your product the launch it deserves.  

Put Performance Back on the Shelf

Driveline’s Product Launch Execution service is purpose-built to ensure your product hits the shelf fast, accurately, and in full compliance with your merchandising strategy. Here’s how we make it happen: 

• Speed-to-shelf deployment: We execute new product cut-ins on tight timelines, reducing time-to-market so you never miss a launch window or promotion cycle.
• Precision retail product placement: We place your product where it matters most, leveraging traffic flow and visual hierarchy to increase visibility and trigger faster purchase decisions. 
• Flawless planogram implementation: Our teams follow your planograms and placement guidelines to the letter, ensuring correct facings, signage, and shelf compliance across every store.
• Advanced tracking tools: Our proprietary tech platform, including SmartPMX, AI analytics, and image recognition, delivers impact-driven insights and visibility into every step of the rollout.
• Rapid, scalable service: From a 50-store pilot to a 5,000-store national launch, our infrastructure is built for scale. We deploy quickly, adjust as needed, and get your product on shelves without delays.

Why Leading Brands Choose Driveline

We know the stakes of every launch, and we treat each one like it’s our own. With Driveline handling your product launch execution, you’ll see measurable results. Top retailers and brands choose us because they know we provide: 

• 98% on-time placement across thousands of store locations.
• Up to 15% sales lift thanks to faster speed-to-shelf.
• Consistent, precise execution at scale.
• Proprietary technology that delivers.
• Streamlined coordination between teams, retailers, and vendors.
• Flexible scheduling that fits store operations.
• Fully employed W-2 team members for dependable, accountable coverage.

When you choose Driveline, we will help you launch successfully with data-backed results and zero guesswork.

Launch With Confidence

We’re your trusted partner, bringing the people, processes, and precision to deliver retail-ready execution at scale. With over 25 years of merchandising excellence and a nationwide team of 15,000 retail professionals, Driveline is built to launch your products faster, smarter, and more reliably. 

If you’re launching a product, seize the opportunity to generate buzz, capture sales, and gain early traction in the market. Schedule your product launch consultation today and connect with our team to give your next launch the execution it deserves.

Frequently Asked Questions

What Is New Item Cut-In or Product Launch Execution?    

A new item cut-in is the strategic placement of a new product onto retail shelves. It is the swift and precise placing of a new item according to the retailer’s specific planogram and merchandising standards. Success at this stage determines whether a product captures consumer attention or gets lost in the noise of a crowded retail environment.

Why Is Speed Important in Product Launch Execution?    

The race to the shelf is a primary driver of a product’s success, and winning that race provides an undeniable competitive advantage. Every hour a product is not on the shelf during a launch window is a quantifiable loss of sales, momentum, and market share. Rapid speed-to-shelf deployment capitalizes on peak consumer interest, maximizing promotional ROI.

What Challenges Do Retailers Face With Launches?    

Brands and retailers face numerous challenges that can compromise the success of a product launch. These include:

• A lack of a unified, national field team leading to inconsistent and unreliable execution.
• Shrinking launch windows, placing immense pressure on already strained logistics.
• Last-minute changes to shelf layouts can derail a launch without an agile and responsive team.
• The inability to track real-time execution across thousands of stores.

How Can Driveline’s Product Launch Execution Service Help?    

Driveline’s Product Launch Execution service eliminates the friction and risk from your rollouts. We leverage a nationwide team of 15,000 W-2 retail professionals and real-time execution data to deliver:

• Lightning-fast speed-to-shelf across the U.S., regardless of volume or geography.
• Planogram-perfect placement, signage, and shelf compliance in every store.
• End-to-end execution visibility and photo verification for accountability and optimization at scale.
• Consistent, scalable results from pilot programs to national rollouts covering 5,000+ stores.

What Is “Speed-to-Shelf Deployment?”    

Speed-to-shelf deployment refers to the execution of new item placements on tight timelines. Reducing time-to-market ensures you never miss a launch window or promotion cycle, maximizing sales velocity. 

What Does Driveline’s Product Launch Execution Service Include?

Our service is a comprehensive solution designed to secure your product’s success from launch day. It includes:

• Speed-to-shelf deployment to get new SKUs to market ahead of schedule.
• Precision product placement to maximize visibility and drive conversion.
• Planogram adherence to ensure correct facings, shelf standards, and retail signage.
• Advanced tracking and visibility via SmartPMX, AI analytics, and image recognition.
• Scalable deployment from pilots to 5,000+ store launches.

Who Performs the Work?    

Your product launch is executed exclusively by fully employed W-2 team members. Our trained, certified, and accountable professionals ensure dependable and accountable coverage nationwide.

What Results Are Expected From Driveline’s Product Launch Execution Service?    

Our clients choose us for measurable, high-impact results. With Driveline, you can expect to:

• Achieve 98% on-time product placement across thousands of locations.
• Realize up to 15% incremental sales lift due to superior speed-to-shelf.
• Gain consistent shelf execution across every retailer, every store, every launch.