Retail Floor Planning
With our retail floor planning service, you can minimize congestion and improve the shopper experience. We offer a space optimization service that focuses on creating a positive customer shopping experience. We ensure the layout aligns with the latest consumer expectations while communicating your brand message effectively. Whether you need a retail map for a new store or are remodeling your existing space, we offer precision backed by data.
How It Works
Our retail floor planning service follows a detailed data-centered process that ensures exact space allocation and accurate layout designs. We guide you through three phases to provide ideal plans for your retail store.
Data Capturing and Analysis
In retail, numbers speak louder than words, especially when trying to improve your bottom line. Our first step is to visit your store and gather data. We examine data points related to inventory movement patterns, product locations, and sales correlations. This information helps us understand how your clients interact with your store. After the capturing stage, we use our proprietary technology to analyze the numbers and gather strategic insight into your store and its sales trends. Our retail mapping software determines the most visited aisles, reviews dead zones, and assesses congestion points.
Category and Space Allocation
Using your unique store data, we create a layout with clear category designations. Our team works with you to determine accurate locations for all your categories, including destination and convenience items. We use heatmap visualization to understand how clients interact with your aisles and build a cohesive product flow that maximizes product visibility and encourages impulse purchases.
Our team helps you enhance your store’s selling area through strategic aisle design. With an improved selling area, shoppers will be encouraged to walk a longer distance in the store, further driving sales.
Performance Review
The final step in our retail mapping process is to connect you to our software for continual performance review. The SmartMap© platform gives you complete store visibility from any location. With our web-hosted application, you gain total store floor visibility in all your stores from one central dashboard. Integrate with our SmartAIX© technology and receive accurate shelf-level insight, space utilization data, and inventory forecasts.
Benefits of Retail Floor Planning
Multiple benefits come from precision in floor planning, including:
Increased Sales
The central aim of an accurate floor plan is to improve consumer pathways, driving them farther into your store. Strategic end cap fixture placements and a logical product flow can increase consumer basket sizes, driving sales.
Enhanced Shopping Experience
A thoughtful layout design offers clients an intuitive shopping journey. With visible signage, appealing displays, and comfortable aisles, you can give your customers an engaging shopping experience that draws them back.
Maximize Selling Potential
Exact store mapping helps you improve space allocation to ensure that shelf size aligns with sales data. Through accurate mapping, each product gets the shelf space correlating with its popularity, allowing you to make the most of your available space.
Cut Inventory Costs
Floor planning enables accurate fixture placement and space allocation. This design prioritizes allocation according to sales trends, ensuring strategic inventory investments.
A Partnership With a Difference
For over 25 years, Driveline Retail Merchandising has been a trusted partner to some of the country’s leading retailers. In a congested retail industry, our name has become synonymous with:
- Execution excellence: Our team constantly pushes the envelope to offer bespoke solutions that fuel your business’s growth.
- Market expertise: We have highly trained and certified staff members who bring dedication to every project.
- National coverage: With an extensive network of 15,000 contractors, we can help you complete floor plans in any part of the country.
Optimize Your Space With Driveline Retail Merchandising
Let us help you transform your retail space with technology-enabled solutions that put your customers first. Our services go beyond creating an engaging space. We help you maximize available space to increase sales. Schedule a consultation to learn how our team can help you with retail floor planning design.
Frequently Asked Questions
Store layouts change fast, and staying aligned with shopper behavior is critical. Below, we’ve answered key questions about store mapping and how it drives smarter, faster, and more profitable decisions.
How Can Store Mapping Improve Inventory Management and Product Placement?
Using store-mapping software, Driveline captures detailed data on inventory movement patterns, product locations, and sales correlations to track demand and shelf performance. Having a precise visual representation of available space and inventory capacity allows retailers to tailor shelf space allocation. It helps prevent over-ordering, reduces out-of-stocks, and gives fast-moving items the visibility and shelf real estate they deserve.
Can Store Mapping Software Be Customized for My Retail Brand and Locations?
Yes — Driveline’s store-mapping service works to match your store’s unique footprint, category layout, and product assortment, creating a custom, accurate blueprint for each location. No matter the layout size, our mapping process captures data that’s relevant, actionable, and tailored for each specific store.
How Does Store Mapping Support Data-Driven Decision-Making in Retail?
Our SmartMap© platform combines heatmap visualization, traffic analytics, and space-utilization data to give a clear view of shopper behavior across aisles. With real-time insights into which zones get more traffic, which aisles are underutilized, and how inventory moves, retailers can make informed decisions about product placement, promotions, inventory levels, and layout changes.
With store mapping, you get a visual, data-backed overview of your entire retail footprint. This plan can help you optimize layout, inventory, and customer flow for better performance and profitability.