Augmented Reality in Retail
Augmented reality (AR) is instrumental to interactive retail technology, which is rapidly gaining popularity. When you work with Driveline Retail, you unlock the benefits of tools like image recognition, AI, AR, and robotic solutions.
Examples of AR in Retail
AR has become instrumental to several sales tools in the retail industry. These tools are typically geared toward serving the customer and may include:
- Interactive product demos: AR-driven product demos transform information and static images into interactive demos. The customer can interact with a realistic 3D replica, highlighting the product’s benefits and helping them make an informed decision.
- Product visualizations: AR tools give users advanced insight into what they’d look like in clothing, how furniture would look in their home, or which makeup color suits them best, making users confident in their purchases and reducing hesitation.
- Personalized shopping: AR tools can offer personalized product recommendations and tailor the shopping experience to each customer. They provide appropriate suggestions by analyzing past purchases and customer preferences.
For retailers, AR is beneficial in areas like:
- Inventory audits or stocktaking.
- Real-time tracking and analysis.
- Product identification and image recognition.
- Retail demand forecasting and predictions.
These tools and features simplify store and inventory management, ensuring maximum efficiency and performance.
Benefits of Using Augmented Reality in Retail
Augmented reality and retail make excellent partners, and AR offers the following benefits.
Cost Reduction
Augmented reality significantly reduces costs by eliminating potential problems like overstocking and high labor costs for tasks like inventory auditing. It also streamlines workflows, eliminates unnecessary tasks, and ensures consistent inventory supply, leading to a better return on investment.
Better Accuracy
Using augmented reality in inventory management eliminates many potential human errors. At Driveline Retail, our image recognition modules offer over 95% recognition accuracy, improving overall inventory tracking and management accuracy.
Increased Efficiency
When you work with augmented reality, your retail operation becomes more efficient. Through tools like image recognition and big analytics, AR-powered software simplifies — and sometimes automates — everything from inventory tracking to reporting.
Key Features of Interactive Retail Technology
Driveline Retail’s interactive retail technology uses modules to incorporate AR, AI, and machine learning (ML) into the retail environment, with key features like:
- Product identification: Driveline’s retail solutions can accurately identify products through barcode or RFID scanning and general image recognition abilities, creating a comprehensive overview of product volumes and placement.
- Space capture: Our interactive retail software uses augmented reality, combined with tools like LiDAR and heat mapping, to accurately perform storewide space capture and create accurate virtual representations.
- Data analytics: Thanks to tools like scanning-as-a-service and automatic product identification, Driveline’s AR-assisted software can perform full data scans, mapping the available inventory and data points like pricing, out-of-stock inventory, and stock distribution.
- Planogram optimization: AR’s unique abilities allow it to input current store placement, then use the information provided to create optimized planograms that enable you to maximize the available space.
Why Partner With Driveline Retail?
Partnering with Driveline Retail as your supplier of augmented retail tools offers some significant benefits, including:
- Efficient implementation: With over 15,000 W-2 associates employed countrywide, Driveline Retail is uniquely positioned to roll out your chosen solution quickly.
- Custom variations: We understand that every retail operation is unique, and we will work with you to customize interfaces, data representations, and other software aspects to suit your needs.
- Advanced technology: From augmented reality to robotic tools and machine learning, Driveline understands that technology is essential to our growth and yours.
- Excellent scalability: Whether you require space management for a single store or a full retail suite for a business chain, our advanced software integrations and customization options empower us to scale to your needs.
As an experienced partner in this field, we’ll help you bring these benefits and others to your retail business.
Incorporate Augmented Reality With Driveline Retail
If you’re ready to incorporate augmented reality into your retail operation, contact Driveline Retail. Unlock a competitive edge with integrations, store-specific solutions, and more. Our team of experts is ready to roll out your ideal solution or demonstrate how our software can serve your business.