Our client, who was also the largest global consumer goods manufacturer, had flat category sales for cleaning supplies in a major home improvement chain of stores. Their adjacency and rack types were not conducive to engaging customers and driving comparable sales.
Our Solution
We implemented SmartMap©, technology to plan and execute long-term category mapping and space optimization plan with performance benchmarks. SmartAIX© helped provide analytic tools for the manufacturer to make key decisions around programs. Our follow-on analytic tools and audit support promote the program’s long-term success.
Results
The client experienced a 42% increase in comparable sales in the cleaning category within the first six months and a 27.2% increase in annualized comparable sales in the first year.